The legal industry is a growing field, and it seems like there are more firms than ever before vying for the attention of potential clients. If you’re looking to start or grow your family law firm, you may be wondering how to stand out from the crowd. Luckily, a family law marketing firm can increase your visibility while promoting your law firm as an authority in its field.

Here are six tips to promote a family law firm:

1. Hire a Family Law Marketing Agency

The first thing you should do when trying to promote your firm is to hire a family law marketing agency. Many lawyers don’t want to spend the money on this, but it’s well worth it. You want to ensure that your website is up-to-date and optimized for search engines. Be specific in the area of expertise you offer and that you’re active on social media.

Mobile App Development Services

We offer the most comprehensive service in mobile application development that focuses on customer experience. You can easily outsource mobile app design and development work to support your family law firm. Some of the mobile app services agencies provide for family law firms are:

  • Custom iOS and Android App Development
  • Mobile Application Rebranding
  • Native and Cross-Platform Solutions
  • UI/UX Design, Maintenance
  • Post-warranty Support
  • Custom Software
  • Rapid Mobile App Development
  • Enterprise-Level Architecture
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Marketing Campaigns

Marketing agencies always look for new and exciting ways to help companies grow. We have experience with enterprise-level and smaller-scale campaigns, so our clients can be confident in turning their ideas into reality. 

Marketing agencies offers the following family law marketing campaign services:

  • Brand Awareness Campaigns
  • Traditional Media Campaigns
  • Seasonal Push Campaigns
  • Integrated Marketing Campaigns
  • Email Marketing Campaigns
  • Team Member Campaigns
  • Omnichannel Campaigns
  • Product Marketing Campaigns

Design Graphics for Family Law Marketing

Looking to add some visual appeal to your website, brochures, or other marketing collateral? Marketing agencies create high-quality, stunning graphics that capture attention and boost conversions. Agencies do everything from animated graphics to static designs and prints at scale.

Take advantage of these family law marketing services:

  • Marketing & Promotional Graphics
  • Art & Illustration Graphics
  • Visual Identity Graphics
  • Motion Graphics
  • Presentation Design
family law marketing

Branding and Positioning

Marketing agencies will help you create a powerful and lasting first impression with your customers. Agencies can develop or improve your logo, visual identity, brand positioning, and brand guidelines.

Additional family law marketing services we offer are:

  • Logo and Visual Identity Value Proposition
  • Brand Guidelines
  • Mission, Vision, & Values

UI/UX Design Services

We offer some of the industry’s best UI/UX design services. We are unmatched when it comes to creativity, practicality, and affordability.

Landing Page Design, Email Design, Product Design, and Customer Support & Testing

2. Engage Your Current Clients and Prospects With Emails and Newsletters

Email marketing is a great way to stay in touch with your clients and prospects. It is one of the most powerful tools that you can use to engage with your customers, build relationships, and convey a sense of trust.

Here are just some of the reasons why you should use email to grow your business:

  • You communicate and keep in touch with existing customers and prospects.
  • You keep existing customers engaged with newsletters and other communications.
  • You make it easy for customers to respond by using autoresponders or welcome kits to collect their contact information freely.

If you have a blog or website, we can help you create regular email campaigns to keep your customers engaged and informed. We can also help you create regular newsletters that keep people updated on the latest news and your product releases.

Our experienced UI/UX designers create email templates that are easy to navigate. We ensure newsletters are engaging and cross-platform/mobile compatible to reach consumers wherever they are.

3. Capture Online Reviews and Social Proof to Build Your Firm’s Credibility

Online reviews are crucial for local businesses that want to attract new customers. They’re also a great way to get yourself recommended as a credible attorney in the community or industry.

To encourage reviews, be sure to include online and offline forms to capture feedback. Furthermore, state what sets you apart from other firms. For example, “Our attorneys have been rated among the best family law lawyers in Florida! Click here to read what Michael has said about us.” 

To improve your family law marketing performance, we recommend providing a form that is simple and easy to complete. The form should include the following fields: name, email address, and review message.

4. Create and Maintain a Google My Business Page. Then List It in Local Directories

Having a Google My Business page is crucial because this is the first result that comes up when someone searches for your firm. If you don’t have a Google My Business page, then people won’t be able to find you online. It only takes a few minutes to create one, which will help increase your visibility on the web.

In addition, to enhance your family law marketing strategy, it’s crucial to list your family law firm in local directories. Listing your firm will help potential clients who are looking for lawyers near them find your business. You should list yourself on sites relevant to your practice areas or clientele (e.g., parenting websites if you focus on divorce).

5. Publish Free Resources on Your Website That Answer Potential Client’s Questions to Boost Your Family Law Marketing Strategy

Free resources are a great way to earn trust and credibility with potential clients, thus establishing yourself as an authority in your field. You can use these resources to drive traffic to your firm’s website or blog, where they can learn more about how you can help.

Publishing free resources will elevate your family law marketing strategy. We can create stunning PDFs, presentations, infographics, checklists, and more to engage your leads. Furthermore, sharing these resources online will direct your target audience to your site, increase your mailing list, and capture leads. 

Fortune 500 companies trust us to deliver engaging and persuasive resources. Give us a try now

6. Create Real Connections With People Within and Outside Your Community

Family law marketing goes beyond your immediate environment. While you should always be marketing to your current clients and prospects, it’s essential not to forget the rest of the world. Some potential clients are not around you but could benefit from your services. Imagine:

  • A parent who wants to learn about how divorce and custody affect their children’s lives
  • The young adult who is worried about how to support their aging parents as they age into retirement
  • The person who needs help getting through a divorce so that they can move on with their life

Participate on social media platforms like Facebook, Twitter, and LinkedIn because they’re great ways to connect with global clients who are looking for lawyers with similar practices as yours. 

By utilizing these family law marketing strategies, you can make your family law firm more visible and increase the number of clients that visit your website.

Family law is intricate, and there’s a lot to learn. As a family lawyer, your goal is to help clients and make a difference in their lives. By utilizing these family law marketing strategies, you can make your family law firm more visible and increase the number of clients that visit your website. That will ultimately lead to more referrals from current clients and prospects who trust your expertise.

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