Introduction
When it comes to Facebook marketing, you need more than a campaign. It would be best if you had a partner who would be with you every step of the way: someone who understands your business and can help you develop a robust strategy that gets results and grows over time. A good Facebook Ad Agency is an invaluable asset.
The Key to Working With a Facebook Ad Agency Is Knowing Your Goals and Objectives
Before you even start looking for a Facebook ad agency, taking time and figuring out your goals and objectives is essential. If you don’t know your strategic objectives, how will anyone else be able to help? Here are some questions that will help guide your decision-making process:
- What do I want to accomplish with this campaign? How long should the campaign run? Will it be an ongoing effort or just a one-off project?
- What kind of budget do I have available for advertising right now? Do I have more flexibility in my budget now than I might have later on down the line (e.g., after a significant product launch)?Â
Have you answered all the questions? If yes, then it is time to hire a Facebook ad agency. We have listed six rules to consider before making your final pick.
1. Consider a Facebook Ad Agency With Zero Sign-Up Fees
An agency with a zero-signup fee shows that the agency is confident in its ability to deliver results.
On the other hand, if an agency requires a sign-up fee, they might not be as confident in their abilities. They may also not be willing to work with you unless they get paid upfront.
If you’re looking for an ad agency, make sure that they have No Sign-Up Fees—and let them know that this is important.
2. Hire a Facebook Ad Agency That’s ResponsiveÂ
It would be best to look for a Facebook Ads Agency that will respond quickly to all your communications.
This means they should:
- Respond to emails quickly, ideally on the same day or within 24 hours.
- Respond to phone calls rapidly, preferably within 5 minutes, or at least call you back promptly (but no longer than 30 minutes).
- Respond to social media messages quickly; at least within 2 hours, even if it’s just telling you someone will get back to you as soon as possible.
- Respond to text messages swiftly — even if it’s just responding with “I’ll call you in an hour.” You want someone who is easily reachable and responsive when they say they will be.
3. Choose an Agency With No Contracts and No Jargon
You might think a contract is just another form or something you can ignore. But it’s not. A contract is the foundation of your relationship with your Facebook ad agency. It sets the expectations for both sides and ensures that each party knows what they agree to do to accomplish the campaign goals.
For example, at Foxillas, we don’t require contracts. Our simple and easy-to-understand points-based system makes it easy to get started in less than 60 seconds. After completing the project request form, we will provide a point cost and completion date for approval so we can get started on your project immediately.Â
4. Dig Deeper Into Their Knowledge to Find a Facebook Ad Agency With the Right Experience
Because you’re hiring an agency, they must know what they’re doing. This means asking questions about past Clients, current Clients, and the agency’s process, expertise, and team. It would be best if you also asked about their pricing, communication style, and transparency regarding their work with you.
5. Ask the Right Questions to Avoid Being Baited
On the surface, hiring a Facebook ad agency may seem like a simple process. But there is quite a bit of work that goes into it. Therefore, you’ll want to ask about the agency’s experience in your industry, your specific product or service, and your goals and objectives.Â
When you register and submit your first project on Foxillas, we assign you an Account Manager to whom you can direct your questions.
Some questions you can ask are:
- Do you have experience working with companies like ours?Â
- What results have you gotten for your Clients?Â
- What are the key metrics that you use to measure success?Â
- Have you performed similar campaigns for Clients in our industry?
You’ll also need to find out how long they’ve been in business. You want an agency that will be around for the long haul—one that understands how important it is to build relationships over time.Â
6. Build a Partnership With the Right Facebook Ad Agency
The best way to have a good ad campaign is to partner with an agency that you trust and knows your brand. By hiring Foxillas, we can help you promote your business and build a strong relationship with you.
A strong partnership means that we will be able to offer cross-promotion opportunities between our creative services. We will ensure you get the most out of your ad campaign by keeping track of the data and providing helpful information on how it can be improved. The more we work together, the better we will become at what we do.
With so many agencies, you want to choose one with solid capabilities, testimonials, and a good reputation.
Conclusion
Facebook Ads are not only a great way to grow your business, but they’re also one of the most cost-effective advertising options available.
With all that in mind, it should be no surprise that Facebook ad revenue is expected to reach $58 billion in 2022 (over a 15% increase from 2021). The sooner you start your ad campaign, the more likely you are to see success. So what are you waiting for? Visit www.foxillas.com/register to get started now.
Further Reading
