Creating a brand name that stands out in the marketplace can be difficult. With so many options available, consumers can be easily swayed by the latest and greatest product or service. However, there are a few things you can do to make sure your brand name is memorable and unique.
In this blog post, we will discuss some tips on how to create a brand name that stands out from the competition.
1. Find the perfect name for your business that will evoke emotion and leave a lasting impression.
A good brand name should evoke emotion. Do you need a simple name like ” Company X” or do you want a name that feels more creative or evokes emotion? How about a name that has meaning behind it?
Think about how you want people to feel when they hear your name, or see your logo – if they know nothing else about you. It could be something as simple as “Company X” but make sure there isn’t another.
- 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
- 64% of women and 68% of men have felt an emotional connection with a brand.
2. Choose a brand name that can grow with you.
When a company wants to grow and adapt, they need flexible names that can encompass their plans for the future. This is why Dunkin Donuts dropped “Donuts” from its name and logo. Growing competition in the coffee and breakfast space pressured Dunkin’ into making itself known for more than just its doughnuts. Dunkin’s new strategy includes slimming down its menu, increasing speed and convenience, and focusing more on its beverages than its food.
- 82% of investors say name recognition is an important factor guiding them in their investment decisions.
- Social media (47%), company career website (21%), and marketing and advertising (12%) are the top three investments for growing an employer brand.
3. Go back to your roots for guidance on the best brand name for your business.
A great place to start your brand naming process is to ‘look back at what made you famous.
Many famous names come from playing around with words, such as the names of the founders. For example, if your brand is called “Company X” then you could play on this and create a name like Katty Co. or Bob’s Business.
- 94% of the world’s population recognizes the Coca-Cola logo.
4. Choose a name that sticks with consumers.
If your name doesn’t mean anything, it’s probably not going to stick in people’s minds. It needs to be memorable and unique – something they’ll want to share with others by saying “Hey! Have you heard about this new brand called NAME HERE?”
The best way to come up with a great name is to brainstorm ideas. You can use websites like NameQL or name|grep, which will give some suggestions based on the words and sounds that appeal most to you.
- It takes 5 to 7 impressions for people to remember a brand.
- Presenting a brand consistently across all platforms can increase revenue by up to 23%.
- 72% of the best brand names are made up words or acronyms.
5. Ensure your name has a strong brand identity.
When creating a brand, it’s important to add some distinctiveness in order for your business or product to stand out from the competition. This is part of the creative “alchemy” that turns an ordinary item into something special with an interesting story behind its name.
Your brand name should also be short and easy to remember. Having a distinctive, short and easy brand name will make it easier for customers to identify and remember your brand.
- 1/3 of the world’s top 100 brands include the color blue in their logos.
- 89% of shoppers stay loyal to brands that share their values.
In closing, if you want to create a brand that stands out in the marketplace, it’s important to find a name that is unique and memorable. Make sure your brand identity is something people will want to share with others, and focus on creating a story behind your name.
