If you run a business, then getting website traffic is crucial when it comes to your business’s survival.
If you have very little to no traffic, no one is finding your business, let alone buying your products or services.
That’s why utilizing multiple strategies is critical to bringing new visitors to your website and keeping old visitors engaged. Hence, they are more likely to return.
As hard as this may sound for small businesses, there are ways to attract more potential customers to your website. This article will highlight 4 popular ways to increase your website traffic and how you can implement them starting today.
1. Improve Your Search Engine Optimization (SEO) to Generate More Website Traffic
Do you know where your website traffic coming from?
If you’re relying on people to find you through Google or Yahoo, then SEO needs to be at the top priority.
You won’t be able to generate website traffic or leads if nobody can find your business.
Did you know that 93% of online traffic to a business start with a search engine? What happens after someone makes a search?
Results on the first Google page have a 33% chance of getting clicked.
That means if you’re not on the first page, you just missed out on a lot of potential traffic.
What’s even more astonishing is that 75% people won’t even click on the second page of the search results.
The reason why other websites are ranking higher than you on Google is because they work hard to improve their SEO.
2. Social Media Marketing Drives Website Traffic
Social media marketing is the best option to increase your SEO, brand awareness and drive more website traffic.
While consistently posting to social media may seem overwhelming and time-consuming, its importance cannot be overstated. Posting on social media is so important that 97% of marketers are posting to Facebook, Instagram and Twitter.
While, 78% of salespeople outsell their peers by using social media for their business.
However, social media marketing can be expensive.
Despite having the ability to post for free, social media marketing can get expensive for small businesses.
However, with GACN’s Social Media Marketing Strategies, you don’t need to invest a lot of time and money.
Otherwise, you’ll need to pay someone to manage your social media pages for you. Your ultimate costs will depend on the skill level of the person you hire, how much time they will devote to your social media campaigns, and how many social media marketing platforms you market on.
You could hire a freelancer to add a couple of posts per week for less than $100; however, you won’t get the social media monitoring or support, audience interaction, and dedicated service a well-rounded social presence requires. On the other hand, a full-time social media director can cost nearly $100,000 per year.
GACN’s DIY marketing strategies provide the right balance to maximize ROI and get more website traffic to businesses.
BENEFITS OF SOCIAL MEDIA MARKETING
- Increase brand awareness: Social media marketing makes it easier to spread the word about your business, products and services.
- Generate more website traffic: Linking to your website from social media will increase your website traffic tremendously.
3. Get More Customer Reviews
Our digital world is growing fast, and people are using computers and smartphones more often than ever before. They are shopping online for products and services and to evaluate their buying options.
Whether or not you offer customers the option to leave feedback on your website, customers are reviewing your performance and commenting on your business online. It’s a given in today’s digital environment.
Consumers like to rave about products or businesses that serve them well, but they also don’t hold back when they want to complain if their needs aren’t met. These customer reviews can work to your benefit; don’t underestimate their importance.
Reviews are a great form of content that drives website traffic.
23% of people visit your business after reading a good review.
88% of people consider online reviews an important part of the buying decision.
Reviews provide a number of benefits:
- Free advertising. When people rave about your products or services online, you receive free advertising in return which generates more website traffic. It’s advertising that didn’t cost you any money and it can provide the mass exposure that you couldn’t afford through other channels, like television or print advertisements.
- Improved search engine optimization. Some search engines, such as Google, consider the number of times your business name comes up in reviews and uses that information as part of their placement algorithm. You may appear higher in their search results.
- Authenticity and Trust. According to Nielsen’s worldwide survey, 66% of respondents trust online reviews, and affects their decision about a product or service.
4. Build Your Email List
Successful email marketing starts with an engaged email list.
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else.
That value should show in the emails you send, and the more value you provide to your target audience, the more they’ll look forward to hearing from you. When that happens, it’s easier to get them to engage with your call-to-action.
90% of people visit your web site, spend a few minutes, and leave forever, never to return.
Every successful business must have a marketing strategy. This not only drives more website traffic, it also increases awareness of your business online, boosts search engine rankings, improves your credibility, and builds customer loyalty.
Become a member of GACN and gain instant access to must-have tools to generate more website traffic to your business.
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